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Behind the fluff
4 min2020 OCT 7
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Incorporate Inclusion Into Your Communications Strategy


Authentic communication has the capacity to forge connections and build relationships. Inclusion and diversity are high on the agenda for many organizations but the language in communications can still fall short.

Ensuring your intended audience feels a sense of belonging helps improve retention and customer satisfaction.

Have you considered The Social Model of Disability when you are writing?

Are you writing person-first language?

Are you including scripts with videos and podcasts?


These are just some of the things you need to think about. We have a super helpful Masterclass on 'Incorporate Inclusion Into Your Communications Strategy' to discover more about how you can improve your communications.

We also have a web accessibility checklist to think about/use when looking at your content platform and how you can improve the accessibility of your content.

Here are some hints and tips when thinking about producing documents which weren't covered in the masterclass:

use meaningful heading, bullet points, structure – using styles for bullets and tables helps a screen reader read content

use heading structured hierarchy ‘heading 1’, ‘heading 2’ etc instead of bolding headings

minimum of 12pt font size

sans serif font e.g. Arial or Helvetica

sentence case – avoid capital letters and italics

left aligned more favourable then justified

avoid underlining except for hyperlinks

single continuous columns easier to read than complex layouts

keep tables simple – avoid splitting or merging cells – use for data

avoid using colour as a sole meaning e.g. click on the green button – how would someone who is blind easily know which button is green

avoid footnotes and add explanations inline

Make sure you check out the range of our free marketing resources.