Why Dave Decided to talk to Loyd Hale: Loyd Hale is the CEO of Modoma Health and Wellness, and currently owns medically directed health and wellness clinics in Dallas, Texas, specializing in physical medicine and rehabilitation. The clinics combine the benefits of massage with the medical practicality of physical therapy. A member of the prestigious 2 comma club and 8- figure award winner; Loyd discusses how to discover, integrate, and optimize using funnels for lead generation and model building aimed for practice growth. Tips and Tricks for You and Your Business: Lead Generation Model And Facebook Ads: (4:43) Lifetime Value Of Clients: (11:33) Incorporating Clients Into Your Business Model: (14:35) Finding The Right People To Fill The Right Holes (20:03) Quotable Moments: "It always comes down to whoever can spend the most acquiring customers wins." "What would it look like if holistic practitioners were at the forefront of medicine." "Don't waste money on facebook ads that aren't...