LHI's latest Industry podcast features Jesse Genet, CEO and Co-Founder of LA-based packaging start-up Lumi. Jesse Genet supplies the packaging for some of the top e-commerce companies that have launched with direct-to-consumer businesses. If you’ve ever received a box from FabFitFun, BarkBox, MeUndies or Parachute Home, then you’ve touched some of Genet’s products. Genet has been an entrepreneur since 16 when she started her first company, printing t-shirts, in her parents Michigan basement. She studied Product Design at Art Center College of Design in Pasadena and lives and works out of downtown Los Angeles. Featured Quotes: "I feel pretty bullish that a great business-minded person can start almost any type of business. There are businesses that are super contacts-dependent or others where you just need to jump in because it’s really about the actual experience. The beginner’s mindset can be very helpful in this case. I think that having lived through the problem, we had powerful insight because we weren't guessing at some of the pain points. We then jumped into the world of heavy pack packaging and manufacturing and tried to learn about what success looks like. We learned it, we hired for it, and we figured out the rest of the stuff out as we went.""We know that simple things like getting your worries down on paper can help download them from your mind. We know that focusing on why you should succeed rather than why you should fail works as well. Talking to someone who can help you talk through these things can be really important too. Our thoughts can get the best of us and instead of worrying, we can actually harness them in a way that can be productive." "I’d say prepare less and do more – this will serve you well." Check out the interview on the LHI publication here.