LeBron James has been the star of The Shop...which aired on HBO for four years. Ratings for The Shop started abysmal...and only became worse as the last few episodes failed to make the top-150 shows on cable. Season five of The Shop premieres on YouTube later this week...and LeBron James devised a brilliant strategy to promote the premiere. We reveal and react to the promotion strategy of LeBron James. We discuss how the mainstream media bit into the promotion...and is providing LeBron James all the free press he wanted. We explain how LeBron James knew exactly what he was doing...and discuss the real reason The Shop is no longer airing on HBO.