What does it mean to be well? Lily Galef contends that there is no uniform answer to this question. And with this in mind, she set out to disrupt the uniform approach to how we've typically considered our relationship with health and wellness in 2020. Enter Hilma—a natural remedies brand that is creating a new standard that's backed by science and fueled by the mission to create true medicine cabinet staples. As the co-founder and Chief Brand Officer of Hilma, Lily's lifelong love of art and reading, coupled with her past professional experiences at companies including Christie's and Vogue, have informed the identity and language used to communicate the efficacy of the brand's products. Though for Lily, storytelling remains at the core of all that she does. And it has been an especially critical tool in bolstering Hilma's community during a time of tragedy. But despite the uncertainty that lies ahead, Hilma has provided with us a powerful reminder that when it comes to health, ther...