turns out email marketing IS dead… … for those who shoot their lists with machine-gun clips full of over-promotional, hype-fuelled, boring, stinky brown text plops. Chris Orzechowski is an email marketing strategist & consultant who helps B2C ecommerce brands grow their business with email marketing automation. He's the author of the book Make It Rain: The Secret to Generating Massive Paydays from Your Email List. He's also a world renowned copywriter and an aspiring wine snob.