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The Narrative: Building Business Stories
30 min2017 NOV 21
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Make it Stick: Tips on Telling a Story They’ll Remember w/ Carmen Simon


Your product provides solutions, it increases value, so you share stories of success. But are those stories remembered?

In a world of intensely competing imagery, how do you tell engaging stories potential clients will remember when decisions are made and your product hangs in the balance?

Carmen Simon, a dual PhD in Cognitive Psychology and Instructional Technology, joins us today to connect science with practicality. She shows how to ensure your business stories “stick” with potential clients, so when decisions are made, your story is at the forefront.

Carmen is also the founder of Memzy, a company working with corporations to engage their consumers in memorable, effective ways.