IRI Growth Insights
34min2022 APR 21
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Even with high inflation, meat sales remain strong. Still, the industry is taking steps to meet cash-strapped consumers at the meat case. From value cuts and value packs to promoting benefits beyond protein, Jonna Parker, principal of IRI’s Fresh Center of Excellence, John Crowder, head of Beef Marketing at JBS, and Heather DeLuca, VP, Meat & Seafood, AWG, share strategies being employed to deliver in a category Americans indicate they’re committed to.

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