Some of the most common social media concerns that business owners come to me with are: I don’t know what to write for my social media captions I don’t know how to write captions for my social media The posts I write aren’t getting any engagement In my 4 and ¾ years of writing social media captions I’ve definitely picked up a thing or two about what works and what doesn’t when it comes to writing captions for social media! This is not a “Your caption should be this many words long with this many emojis” episode or step by step guide. There’s more to social media captions than you think. This episode is for those who want to learn the fundamentals of creating awesome captions for social media. We talk about: Your strategy and goals Writing for your audience and not just your business Consider the customer journey Consistency Be bold - what is your brand personality Social media is not the place for your sales pitch Have a handy pen and pad ready to soak up these nuggets of w...