Talking about how it is important to understand the different levels of customer awareness when you are planning and creating your social media content and paid social media ads. We talk about the Five Levels of Awareness created by Eugene Schwartz and how you can actually create content that will help to funnel your potential clients from before they even know that they have a problem to the point that they will become customers and return customers. The stages we talk about are: Unaware Problem aware Solution aware Product aware Most aware By the way, if you haven’t already heard, we’ve turned 1 and we’re giving away a huge prize! Sign up for your chance to win here: besocialmedia.com.au/sign-up Find us here: Instagram: https://www.instagram.com/besocialmedia_/ Facebook: https://www.facebook.com/besocialmedia.com.au Website: https://www.zoelangenberg.com.au/