The Narrative: Building Business Stories
Telling Multiple Stories: 4 Guiding Principles w/ A.J. West
19 min2018 MAR 13
Now more than ever, storytelling has become central to companies efforts to be heard and recognized by their customers. The art of telling multiple, yet consistent, stories is equally as critical.
We recently had AJ West, Branding and Communications team member at CP&Y, Inc. share her insight on how they effectively utilize storytelling to connect with and earn the business of their clients.