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The Optimal Ceo
26 min2019 APR 1
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The Four Things Destroying Your Wellness Journey

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Welcome to today’s episode where I’m going be sharing with you FOUR

THINGS that are destroying the success in your wellness journey… and

possibly even destroying the success of your business. Stay tuned as we

dive into these muddy waters and clear them up for you on this episode.

Thanks for joining me today!

Those of you who’ve been following me for some time know that I used to

practice psychiatry before I reskilled and transitioned to doing functional and

integrative medicine.

My days in psychiatric practice served me well. It made me a keen observer of

human behavior patterns. It’s something that years of training and practice

instilled in me, and something that’s difficult to turn off… it’s automatic.

After moving into functional and integrative medicine, I prided myself on not

practicing psychiatry only to realize two years later, I hadn’t really quit.

As time has passed, I’ve identified some major hang-ups that hold people back in

their wellness journey and business…

And, if I’m being completely transparent… these four hang-ups come from many

hours of personal self-reflection in my own journey!

Not ironically, many of my CEO-entrepreneur personality TYPE-PATIENTS…

very successful in their own rights… have also been held back in their

businesses because of these same four things.

Now don’t get me wrong… they are successful… but what I’m talking about is

next level success… going above and beyond in their businesses where they are

right now… going to a level that quadruples the impact that they have in their

current business

So today, as we get started, I’m going to need to be brutally honest with you!

So hold onto your hat because we’re about to take a whirlwind journey.

 I can give you a little HINT: it has nothing to do with the latest and greatest product or service… marketing

tool… software… or whatever gadget you need to make your life easier

 It has EVERYTHING TO DO WITH THE SIX INCH SPACE between your ears.

 Let me explain.



 These FOUR THINGS that I’ve discovered… when you overcome them… will absolutely propel your health

and business to the next level

The No. 1 THING Holding You Back Is…

 You don’t know your PURPOSE

 In other words… WHY YOU GET OUT OF BED IN THE MORNING?

 STORY: Tell Story of WEIGHT LOSS JOURNEY

 Find your why… and you’ll find your destiny

The No. 2 THING Holding You Back Is…

 You are living as a slave to COGNITIVE BIAS

 What do I mean?

 Ultimately what drives our opinion is that which we first learn

 You may be saying, “Huh?”

 Let me break it down…

 You’ve got some old ways of thinking and old ways of doing things that need to be abandoned

 You need to adopt a new way of thinking

 You need to read more… if you own a business… you should read every sales and marketing and

copywriting book you can get your hands on

 You need to be a perpetual student

 Don’t just listen to or read everything that supports your way of thinking

 You need to read everything that goes against your thinking

 Challenge yourself to enter into conversations that challenge WHY YOU BELIEVE WHAT YOU BELIEVE

 STORY – My antidepressant journey: Tell my story of believing what I was taught in my medical training

and how it led me down a 16 year path with 9 different antidepressants… and how it wasn’t until I changed

my thinking that I was able to truly heal

The No. 3 THING Holding You Back Is…

 You don’t know your VALUE… or the VALUE OF WHAT YOU HAVE TO OFFER

 And HINT: I’m not talking about your products and services

 I’m talking about what YOU can offer this world… the WORTH YOU PROJECT INTO THE WORLD<...