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33 min2015 JAN 10
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To Be Profitable, You Must Be Getting PAID

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Who keeps telling people that PROFIT is a dirty word? Well, it's NOT. When you get into business for yourself, it's your responsibility to ensure you are getting paid fairly, regularly and wisely. Many small businesses find themselves in a comfort zone and are afraid to upset clients if they raise their rates. Some are paralyzed because they don't know how to charge enough. In both cases, they're letting the customer do the driving and that is not good for business. They know this, but aren't doing what needs to be done to get the results they need to make them profitable.

Tune in as I talk about some of the mindsets and obstacles keeping you from getting paid and being profitable. From targeting the right customers to establishing your rates, to vetting clients who come to you, I'm going to be talking about how to get you PAID. I'll also be talking about my upcoming course Path to Profitability (January 21, 2015), which is a prequel to the Growth Clinics. Let's get down to the Real Talk of making money.