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Cunnington Shift
22 min2013 JAN 10
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Turning your passion into a business


My daughters have learned to knit at school (I certainly didn't teach them. I can hardly sew on a button)...and they love it. We have balls of yarn and knitting needles all over our house. The girls knit in the car, while snuggled up on their beds or on the couch; they knit with their friends and during story time at school. They have knit scarves for my sister, blankets for their dolls, bookmarks (who knew?), coasters for our coffee cups (again, who knew?), and more long, snake-like creations than I care to count. To knit means to make (a garment, fabric, etc.) by interlocking loops of one or more yarns either by hand with knitting needles or by machine (thank you, Dictionary.com). It also means to become closely and firmly joined together; to grow together. Knitting knits people together... ...which is what our Woman of the Week realized as well - and turned it into a business. Amanda Hofman graduated from the prestigous Barnard College with a degree in economics, but after a few years in different organizations, Amanda was miserable. She didn't feel like herself, she was burned out, unmotivated, and didn't feel like she was living up to her potential. In her spare time, Amanda loved to knit and had started a knitting group. Knitting was Amanda's hobby but she never considered that it could turn into a "real business." The interesting thing about Amanda's knitting group, however, was that Amanda's skill for teaching women how to knit wasn't what really made her stand out...knitting women together to build community was her real talent. That "ahh ha" inspired Amanda to look at how she could build community in different ways and thus, she cerated Urban Girl Squad - a social group for women in their 20s and 30s who love to try new things, spend time with friends, and meet new people in New York City. Amanda built Urban Girl Squad form the ground up and the group now features over fourteen thousand members and one hundred fifty events per year.As highly driven women, we're passionate about so many things. The challenge to you this week is to look at your passions from a different angle and see what new opportunities emerge- perhaps your new venture is sitting right in front of you. To listen to Amanda's interview, click below