Download App
The Narrative: Building Business Stories
26 min2018 MAR 6
Play Episode
Using Storytelling Structure To Create Motivating Presentations w/ Nancy Duarte


Our culture is searching for meaning.

Stories are our way of trying to find it.

Stories create an opportunity to empathize with a character who is on his own journey to find meaning, usually through some struggle or conflict.

Story, in a business context, creates an opportunity for us to emotionally appeal to and influence our employees, stakeholders, customers, and partners by providing a path to meaning.

It’s that emotional appeal that is so motivating and effective.