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The Narrative: Building Business Stories
26 min2018 MAR 6
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Using Storytelling Structure To Create Motivating Presentations w/ Nancy Duarte

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Our culture is searching for meaning.

Stories are our way of trying to find it.

Stories create an opportunity to empathize with a character who is on his own journey to find meaning, usually through some struggle or conflict.

Story, in a business context, creates an opportunity for us to emotionally appeal to and influence our employees, stakeholders, customers, and partners by providing a path to meaning.

It’s that emotional appeal that is so motivating and effective.