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The Narrative: Building Business Stories
16 min2018 JAN 3
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Using Storytelling to Connect with Customers at Trade Shows w/ Aubry Fielding & Kristina Zepeda


You’re a provider of goods for an ever-growing consumer base, but in this age of instant connection and communication, you find your customers demand things beyond just the goods you provide.

They want connection with their suppliers. They want to know the people behind the curtain who make their goods and services possible. Simply put: they want to know your story.

What do you do in the face of this? Fortunately, we have Aubry Fielding and Kristina Zepeda—both marketers at Swagelok—on The Narrative to explain how best to lay out your story to customers at trade shows.