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Spapreneur Podcast
48 minFEB 10
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What Mattresses Tell Us About Business

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On today's episode of the Spapreneur Podcast, we have guests who are experts in retail management and marketing. Mark Kinsley is President and CEO of Englander, a top-15 US mattress company founded in 1894. Mark Quinn is the Co-Founder of Spink and Co, Farm-Grown Beds, and the VP of Key Accounts and Marketing for Sherwood Bedding. Together, they are "https://connect.dosmarcos.co/ (Dos Marcos)," and they're talking about their new book titled https://www.amazon.com/Come-Back-Bed-Attract-Traffic-ebook/dp/B08M91NMR9/ref=sr_1_2?dchild=1andkeywords=come+back+to+bed+kinsley+quinnandqid=1605657532andsr=8-2 (Come Back to Bed: Attract More Foot Traffic and Make People Fall in Love With Your Store.)
Topics Covered We're in the life improvement business
What transition is happening in your client's life
Building a Referral Based Business
Entrepreneurs Solve Problems
If they don't feel anything you don't have a relationship
What Christmas tree sales can show us about sales
Create little moments of surprise and delight throughout
Why you should form a relationship with a local mattress store
Why shop local works to promote your business
Make sure the values match your brand
Why Covid allows you to be more creative
What brings you in today?


Resources Mentioned https://www.amazon.com/Come-Back-Bed-Attract-Traffic-ebook/dp/B08M91NMR9/ref=sr_1_3?crid=1958NQ4467FTanddchild=1andkeywords=come+back+to+bed+bookandqid=1612883790andsprefix=come+back+to+bed%2Caps%2C158andsr=8-3 (Come Back to Bed )
https://mattresspodcast.com/ (Mattress Podcast)
https://www.amazon.com/Talk-Triggers-Complete-Creating-Customers-ebook/dp/B079WMF6YC/ref=sr_1_1?crid=37VBGEN70H5JManddchild=1andkeywords=talk+triggersandqid=1612884209andsprefix=talk+triggers%2Caps%2C165andsr=8-1 (Talk Triggers )
https://www.amazon.com/Coaching-Habit-Less-Change-Forever-ebook/dp/B01BUIBBZI/ref=sr_1_1?crid=2DLYO7GBLZCVKanddchild=1andkeywords=the+coaching+habitandqid=1612885732andsprefix=the+coaching%2Caps%2C154andsr=8-1 (The Coaching Habit)