建立全球商务网络

NBA第四任总裁大卫·斯特恩

大卫·斯特恩 (David Stern)

大卫·斯特恩 (David Stern)

NBA第四任总裁

建立全球商务网络
  • Overview
  • Episodes
  • Recommended for you

Overview

As just one indicator of success during David Stern’s tenure at the NBA, the organization’s licensing revenue increased from $40 million to around $3 billion. This massive growth was only possible because early on, Stern and his team focused not only on basketball but on the meaning and value of the National Basketball Association’s brand itself.In this masterclass, Stern teaches you how to capitalize on your brand values, how to maintain brand integrity at scale, and how to experiment and evolve your brand into an indispensable part of your customers’ lives.

今天的主讲人是NBA第四任总裁大卫·斯特恩( David Stern )。在斯特恩任职期间,NBA的授权收入从4千万美元激增到了30亿美元,不可谓不成功。斯特恩和他的团队能够取得如此巨幅的增长,全在于从一开始,他们关注的就不仅是篮球,而且专注于美国国家篮球协会的品牌及其价值。
大师班中,斯特恩将教您如何创造品牌最大的价值,保持大品牌价值的一贯性,通过战略发展让品牌成为客户生活中不可或缺的一部分。

Episodes

课程内容
8 Episodes

【英文版 01】 Brand Management 101

5min

【中文版 01】品牌管理101

7min

【英文版 02】 Develop Customer Touchpoints

7min

【中文版 02】开发客户接触点

9min

【英文版 03】 Sweat the Small Stuff

4min

【中文版 03】关注细节

6min

【英文版 04】David Stern Protect Brand Quality

6min

【中文版 04】 保护品牌质量

7min

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