這門課為你交付一套“巨人”的思維工具。
146位來自全球各行業的精英，包括世界500強企業高管、互聯網公司創始人、常春藤名校教授、暢銷書作家，每天5分鐘，與你分享一個顛覆性的觀點，一個高效的學習方法，一個有用的職場技巧，或一個寶貴的失敗經驗。
他們當中有：
埃隆·馬斯克：“矽谷鋼鐵俠”，SpaceX和特斯拉的創始人
根·西格爾：“廣告狂人”，與喬布斯共事17年的蘋果公司創意總監
里得·霍夫曼：“矽谷人脈之王”，Facebook投資人
勞倫斯·薩默斯：曾任哈佛大學校長、美國第71任美國財政部部長
亞當·格蘭特：沃頓商學院最年輕的終身教授
六大模塊，全面賦能，讓你成為“更聰明”的學習者、領導者和管理者
雙語模式，課前預習+課后要點總結，提升英語水平，直達精英的思維世界
英語音頻+視頻：美國付費內容平臺big think edge獨家授權（海外課程原價600元/年），完整還原大咖講述
中文音頻：專業團隊精心翻譯，補充課前預習資料和課后要點總結，幫你更好吸收
【Background】【背景介紹】Elon Musk became an innovator at a very early age. Inspired to be an inventor by the example of Thomas Edison and Nikola Tesla, Musk considered three areas he wanted to get into that were particularly important. “One was the Internet, one was clean energy, and one was space,” he said. Subsequently, Musk went on to found or co-found the companies PayPal, SpaceX and Tesla Motors.These three companies produced, respectively, an Internet payment system (PayPal), the first viable electric car (Tesla’s Roadster), and the successor to NASA’s Space Shuttle (the Dragon reusable spacecraft and F9 rocket). According to Musk, he never aimed to disrupt for disruption’s sake. Instead, he strategized around industries that were stagnant and in need of innovation.你好，歡迎來到《全球精英的5分鐘成長學院》。今天我們邀請到了埃隆·馬斯克，他是網絡支付平臺PayPal、航天工業公司SpaceX，以及汽車公司特斯拉的創始人。今天他將和我們一起分享：怎樣徹底顛覆一個行業的格局？在很...
【Background】【背景介紹】Elon Musk became an innovator at a very early age. Inspired to be an inventor by the example of Thomas Edison and Nikola Tesla, Musk considered three areas he wanted to get into that were particularly important. “One was the Internet, one was clean energy, and one was space,” he said. Subsequently, Musk went on to found or co-found the companies PayPal, SpaceX and Tesla Motors.These three companies produced, respectively, an Internet payment system (PayPal), the first viable electric car (Tesla’s Roadster), and the successor to NASA’s Space Shuttle (the Dragon reusable spacecraft and F9 rocket). According to Musk, he never aimed to disrupt for disruption’s sake. Instead, he strategized around industries that were stagnant and in need of innovation.你好，歡迎來到《全球精英的5分鐘成長學院》。今天我們邀請到了埃隆·馬斯克，他是網絡支付平臺PayPal、航天工業公司SpaceX，以及汽車公司特斯拉的創始人。今天他將和我們一起分享：怎樣徹底顛覆一個行業的格局？在很...
【Background】【背景介紹】大家好，歡迎來到《全球精英的5分鐘成長學院》，我們請到了蘋果公司前廣告代理總監肯·西格爾。As ad agency creative director, Ken Segall played a key role in Apple’s resurrection, helping to create the critical marketing campaign “Think Different.” In this module, Segall explores some of Steve Jobs’ lessons about how to build a successful and lasting brand.作為蘋果公司的廣告代理創意總監，在蘋果的復興之路上，肯·西格爾扮演了至關重要的角色，他曾經幫助公司策劃了一場生死攸關的營銷計劃，那就是“非同凡想”。在這一期節目中，西格爾深度解析了他從史蒂夫·喬布斯那里所學到的重要理念：那就是如何建立一個成功而持久的品牌。【Course】【課程】Clearly working with Steve Jobs was absolutely an amazing experience because it’s such a roller coaster for one thing. Whenever I would leave a meeting with Steve it was a very conscious thought, probably for several years, which was, “damn he’s smart.”毫無疑問，與史蒂夫·喬布斯一起工作會帶給你一場難忘的體驗，...
【Background】【背景介紹】大家好，歡迎來到《全球精英的5分鐘成長學院》，我們請到了蘋果公司前廣告代理總監肯·西格爾。As ad agency creative director, Ken Segall played a key role in Apple’s resurrection, helping to create the critical marketing campaign “Think Different.” In this module, Segall explores some of Steve Jobs’ lessons about how to build a successful and lasting brand.作為蘋果公司的廣告代理創意總監，在蘋果的復興之路上，肯·西格爾扮演了至關重要的角色，他曾經幫助公司策劃了一場生死攸關的營銷計劃，那就是“非同凡想”。在這一期節目中，西格爾深度解析了他從史蒂夫·喬布斯那里所學到的重要理念：那就是如何建立一個成功而持久的品牌。【Course】【課程】Clearly working with Steve Jobs was absolutely an amazing experience because it’s such a roller coaster for one thing. Whenever I would leave a meeting with Steve it was a very conscious thought, probably for several years, which was, “damn he’s smart.”毫無疑問，與史蒂夫·喬布斯一起工作會帶給你一場難忘的體驗，...
【Background】【背景介紹】大家好，歡迎來到《全球精英的5分鐘成長學院》。在今天的節目中，我們將與網飛公司的產品創新副總裁網飛托德·耶倫一起，去研究一下什麼樣的失敗，算得上是“成功的失敗”。There was a moment in recent business advice history when everyone went crazy about failure. Fail bigger! Fail harder! crowed entrepreneurial evangelists. There is even a “Fail Camp” where would-be innovators can become more comfortable with failure.失敗，似乎是近年來商界備受關注的話題。很多創業界的布道者高喊著：摔得越慘越好！摔得越厲害越好！甚至還有人專門成立了一個“失敗訓練營”，在那里，未來的創新者可以親自去感受失敗，這樣當他們日后真正面對失敗時，他們就會更加輕鬆自如了。In every trend, there’s a grain of truth: innovation cannot happen without an appetite for failure, and a commitment to learning from it. That’s the key takeaway from Netflix’s Todd Yellin’s lesson on “successful failure.”不管這件事本身合理與否，其中多少會蘊藏一點真理：如果人們不願意面對失敗，没有從失敗中學習的決心，...
【Background】【背景介紹】大家好，歡迎來到《全球精英的5分鐘成長學院》。在今天的節目中，我們將與網飛公司的產品創新副總裁網飛托德·耶倫一起，去研究一下什麼樣的失敗，算得上是“成功的失敗”。There was a moment in recent business advice history when everyone went crazy about failure. Fail bigger! Fail harder! crowed entrepreneurial evangelists. There is even a “Fail Camp” where would-be innovators can become more comfortable with failure.失敗，似乎是近年來商界備受關注的話題。很多創業界的布道者高喊著：摔得越慘越好！摔得越厲害越好！甚至還有人專門成立了一個“失敗訓練營”，在那里，未來的創新者可以親自去感受失敗，這樣當他們日后真正面對失敗時，他們就會更加輕鬆自如了。In every trend, there’s a grain of truth: innovation cannot happen without an appetite for failure, and a commitment to learning from it. That’s the key takeaway from Netflix’s Todd Yellin’s lesson on “successful failure.”不管這件事本身合理與否，其中多少會蘊藏一點真理：如果人們不願意面對失敗，没有從失敗中學習的決心，...
【Background】【背景介紹】大家好，歡迎來到《全球精英的5分鐘成長學院》。在今天的節目中，網飛公司的產品創新副總裁托德·耶倫將向我們介紹，網飛是如何發掘人才，並在工作中幫助員工不斷取得進步的。How does Netflix, one of the most innovative and fast-growing companies in the new media space, keep itself on an even keel while sailing into uncharted waters? The answer begins with the interview process for new hires. Right from the start, Netflix takes steps to ensure that its employees are ready to fit into the company’s well-defined culture and drive growth.在新媒體領域，網飛無疑是最善於創新、同時也是發展最快的公司之一。對網飛而言，當公司這艘大船航向未知領域的時候，應該如何保證船體的平穩呢？網飛給出的答案，可以從面試新員工的流程開始談起。從一開始，網飛就采取種種策略，保證自己的雇員已經做好準備，去適應公司那明確而清晰的文化氛圍 ，並在這種氛圍下不斷取得進步。【Course】【課程】Vetthe candidates對候選人的審核We really know that you can’t measure a human being perfectly how they’re ...
【Background】【背景介紹】大家好，歡迎來到《全球精英的5分鐘成長學院》。在今天的節目中，網飛公司的產品創新副總裁托德·耶倫將向我們介紹，網飛是如何發掘人才，並在工作中幫助員工不斷取得進步的。How does Netflix, one of the most innovative and fast-growing companies in the new media space, keep itself on an even keel while sailing into uncharted waters? The answer begins with the interview process for new hires. Right from the start, Netflix takes steps to ensure that its employees are ready to fit into the company’s well-defined culture and drive growth.在新媒體領域，網飛無疑是最善於創新、同時也是發展最快的公司之一。對網飛而言，當公司這艘大船航向未知領域的時候，應該如何保證船體的平穩呢？網飛給出的答案，可以從面試新員工的流程開始談起。從一開始，網飛就采取種種策略，保證自己的雇員已經做好準備，去適應公司那明確而清晰的文化氛圍 ，並在這種氛圍下不斷取得進步。【Course】【課程】Vetthe candidates對候選人的審核We really know that you can’t measure a human being perfectly how they’re ...
【Background】【背景介紹】今天，我們很榮幸地邀請到了Netflix，網飛公司的產品創新副總裁托德·耶倫，他將用實際案例向我們展示，如何利用AB測試的方法，去探索用戶真正喜愛的節目。Netflix started out as a more convenient alternative to brick-and-mortar video stores like Blockbuster. At this point, most of those stores no longer exist and Netflix is competing against Amazon, Hulu, and more for control of the streaming video space.說到網飛，你一定不會感到陌生，它出品了《紙牌屋》、《超膽俠》等眾多大熱的美劇，一直以來都保持了高質量的制作水準和關注度。在事業起步階段，網飛作為更加便捷的視頻租賃提供商，替代了像百視達這樣的實體錄像帶租賃公司。在這之后，絕大多數出租實體錄像帶的商店都銷聲匿跡了，而網飛的競爭對手，也變成了亞馬遜和Hulu這樣的IT企業，他們在流媒體領域展開了激烈的爭奪。What sets Netflix apart is its unique approach to user experience. Beyond just acquiring great content company has focused most of its efforts on connecting individual viewers with precisely the content they’ll en...
【Background】【背景介紹】今天，我們很榮幸地邀請到了Netflix，網飛公司的產品創新副總裁托德·耶倫，他將用實際案例向我們展示，如何利用AB測試的方法，去探索用戶真正喜愛的節目。Netflix started out as a more convenient alternative to brick-and-mortar video stores like Blockbuster. At this point, most of those stores no longer exist and Netflix is competing against Amazon, Hulu, and more for control of the streaming video space.說到網飛，你一定不會感到陌生，它出品了《紙牌屋》、《超膽俠》等眾多大熱的美劇，一直以來都保持了高質量的制作水準和關注度。在事業起步階段，網飛作為更加便捷的視頻租賃提供商，替代了像百視達這樣的實體錄像帶租賃公司。在這之后，絕大多數出租實體錄像帶的商店都銷聲匿跡了，而網飛的競爭對手，也變成了亞馬遜和Hulu這樣的IT企業，他們在流媒體領域展開了激烈的爭奪。What sets Netflix apart is its unique approach to user experience. Beyond just acquiring great content company has focused most of its efforts on connecting individual viewers with precisely the content they’ll en...