What You'll Learn
- Nick Usborne on copywriting
- Phrases to make your business emails impressive
- Rules to write effective and concise business writing
- How to write great listings that sell
Featured Speaker
Nick Usborne
Nick Usborne is an online copywriter and trainer who wrote his first website in 1995. When his book, Net Words, was published by McGraw-Hill in 2002, it was one of the very first to address the new profession of writing for the web. After writing web copy for nearly two decades, Nick began teaching companies and organizations how to write better websites. A few years later, he began converting his corporate training materials into courses and programs for freelance writers and copywriters. Today, Nick continues to immerse himself in teaching the craft of conversational copywriting.
Having worked with clients like Citibank, Apple, Reuters, WebEx, and New York Times, Nick has seen it all in the world of copywriting — and he knows what works. He’s earned 15 awards in direct response marketing — both in Europe and North America — and he’s worked as an advisor and consultant to various startups — primarily in online consumer product sales. He’s spoken at numerous online marketing conferences, as well as conducted in-house seminars and training sessions for companies like Yahoo!, Novartis Pharma, John Deere, Walt Disney Attractions, and more.
Learn Along With
- Entrepreneurs
- Copywriters
- Small business owners
- Students
“Bad writing can undermine everything you’re trying to do.” As someone who started out as a marketing copywriter and who still spends a lot of time today teaching business writing and writing books, I couldn’t wait to talk to copywriting and web writing expert Nick Usborne about how the words we use help us build better brands. We discussed this and much more this week on the On Brand podcast. About Nick Usborne Nick Usborneis an online copywriter and trainer who wrote his first website in 1995. When his book,Net Words, was published by McGraw-Hill in 2002, it was one of the very first to address the new profession of writing for the web. After writing web copy for nearly two decades, Nick began teaching companies and organizations how to write better websites. A few years later, he began converting his corporate training materials into courses and programs for freelance writers and copywriters. Today, Nick continues to immerse himself in teaching the craft of conversational cop...
In today’s lesson you’re going to improve your business English vocabulary by learning some interesting verbs that are used in the business world. If you work in an English-speaking environment – or if you want to do so – you’ll encounter a lot of words that you might not have learned in English class. This video is going to teach you10 business English verbsand how to use them. They’re also used outside business, so you might also see these words in news articles, for example. If you’re learning English for your job or career, one of the best ways to improve your skills is to join myBusiness English Course. Today's lesson has only 10 words, but inside my course you’ll learn hundreds of common business English terms and phrases that you can use in a professional context. The Business English Course covers topics like finance, marketing, management, and more - as well as common professional situations like how to give a presentation or make phone calls in English. If you want...
Principles of Writing Great Listings is surrounded by a degree of thoughtfulness to it. Properly optimising your listing can impact the bottom line. Why it matters The words you use matter for a host of reasons if you don't know the principles of writing great listing. Keywords may not rank if you don’t get the right ones Properly optimising your listing can impact the bottom line of your business. Some RESULTS (numbers) blended with quick client case study (a.k.a story) Worked with a client in June - CVR was 25.61% After optimisation increased to 37% and stayed there That means more of the people will be purchasing. That was a change of Reassessing the keywords Creating a core listing Upgraded to EPC Infographics with great text This client didn’t create new images! The EBC was new but the words were more powerful when you know the principles of writing great listing. Rule of thumb for infographic text If you need to zoom in to read, it’s too much text The text should emphasis 1...