Principles of Writing Great Listings is surrounded by a degree of thoughtfulness to it. Properly optimising your listing can impact the bottom line. Why it matters The words you use matter for a host of reasons if you don't know the principles of writing great listing. Keywords may not rank if you don’t get the right ones Properly optimising your listing can impact the bottom line of your business. Some RESULTS (numbers) blended with quick client case study (a.k.a story) Worked with a client in June - CVR was 25.61% After optimisation increased to 37% and stayed there That means more of the people will be purchasing. That was a change of Reassessing the keywords Creating a core listing Upgraded to EPC Infographics with great text This client didn’t create new images! The EBC was new but the words were more powerful when you know the principles of writing great listing. Rule of thumb for infographic text If you need to zoom in to read, it’s too much text The text should emphasis 1...