Content Subscriptions 101

Robbie Kellman Baxter, a strategy consultant, says that subscriptions aren’t just for newspapers and Netflix. She says they can help companies from local retailers to giant industrial manufacturers earn more consistent revenue and develop stronger customer loyalty. And she explains how even during an economic crisis, leaders can adopt a subscription business model to give their organizations a better chance of surviving and thriving. Kellman Baxter is the author of the book "The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave."

Is working on a team of all-stars, excellent pay, and unlimited vacation worth the stress of constant criticism from co-workers and the knowledge that your boss is considering whether to replace you? Netflix execs will tell you that their internal culture is the key to their success. Hosts: Peter Kafka & Rani Molla This podcast is a production of Recode by Vox and the Vox Media Podcast Network. This episode was produced by Zach Mack, Bridget Armstrong. Our editor is Charlie Herman. Gautam Srikishan engineered and scored this episode. Nishat Kurwa is the Executive Producer. Learn more about your ad choices. Visit megaphone.fm/adchoices

Alex Mather is the Founder & CEO @ The Athletic, the startup bringing you in-depth sports stories you won't hear anywhere else. To date, Alex has raised over $139M with The Athletic from some of the best in the business including Founders Fund, Bedrock, Y Combinator and Emerson Collective to name a few. Before founding The Athletic, Alex spent an incredible 5 years as part of the hyper-growth @ Strava serving Vice President of Product Management and Product Design. In Today’s Episode You Will Learn: 1.) How Alex made his way into the world of tech and startups with Strava? How did his time at Strava lead to his founding The Athletic? 2.) With the scaling of The Athletic to over 500 people, how has Alex seen his leadership style change and adapt? What does he need to improve? How did having children impact how he thinks about management? What lessons did he take from Strava on what worked for community building? 3.) What was it like raising money for a subscription media business back in 2016? Who was the first person to really take a bet on Alex and The Athletic? What value adds does Alex think are the most important for VCs to provide? What are the biggest investor misconceptions around media? 4.) How does Alex see the future structure of the media landscape? What elements of media is Alex most concerned about right now? Does Alex view Substack as competition? What does Alex believe will be the 2 ways to succeed in media moving forward? 5.) What have been the biggest customer acquisition learnings for Alex from The Athletic? How does Alex feel about platform reliance for customer acquisition with Facebook? What does it take to successfully acquire customers on Facebook at scale? Items Mentioned In Today’s Show: Alex’s Fave Book:The Kingdom of God is Within You As always you can followHarryandThe Twenty Minute VCon Twitter here! Likewise, you can follow Harry onInstagram here for mojito madness and all things 20VC.

Podcast: Village Global's Venture Stories Episode: Journalism, Subscriptions, and Podcasting with Li Jin and Nathan Baschez Pub date: 2020-07-19 Details: https://www.listennotes.com/e/d13b1b95222a47f0a1f836474710847f/ The podcast and artwork embedded on this page are from Village Global, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.

My guest today is Shishir Mehrotra and the topic of our conversation is the bundle: offering access to multiple products, services, or providers for a single bundled price. This topic is full of incorrect pre-conceived notions, and as it turns out, the bundle is one of the most powerful ideas in business. Properly harnessed it is good for everyone involved. Shishir explains the ins and outs of bundles in this conversation. Shishir ran product at YouTube for years and sits on the Spotify board of directors. He founded and now leads Coda (which is “A Doc” spelled backwards) in 2014, to bundle together productivity apps like docs, spreadsheets, databases, and applications. I love this wonky, detailed conversation which has me thinking differently about many businesses and business strategy. Please enjoy. This episode is brought to byKoyfin. For more episodes go to InvestorFieldGuide.com/podcast. Sign up for the book club, where you’ll get a full investor curriculum and then 3-4 sugg...

Sam Parr (@theSamParr) returns to the podcast for the second time. You may remember his journey as the midwesterner that went from running a hot dog stand to creating an 8-figure ad-supported newsletter. In this episode, Sam shares how he's now on track to build an 8-figure paid newsletter — Trends.co — and how other indie hackers can do the same. We talk growth strategies for media businesses, advertising vs subscription revenue, and why learning to write persuasively is the most important skill any founder can have.Transcript, speaker information, and more: https://www.indiehackers.com/podcast/161-sam-parr-of-the-hustle

Christine Lagorio-Chafkin talks to Michael Acton Smith, co-founder and co-CEO of Calm, about executing on the day-to-day work of starting a business, serial entrepreneurship and digital monsters. Learn more about your ad choices. Visit megaphone.fm/adchoices