Mae Karwowski is the Founder and CEO of Obviously, the leading global influencer marketing agency and technology platform. Mae is here to talk to us about why you need to seriously consider leveraging TikTok and how to leverage the social media platform without knowing how to dance. She gives us valuable insight into utilizing micro influencers, how to select the right ones, what it costs to work with TikTok influencers, and the importance of the messaging and the campaign in influencer marketing. During this interview, we discuss: 2:32–About Obviously and why Mae started it 3:14–What drew Mae to social media marketing? 4:10 –Brands Mae has worked with + Examples 5:15–Why you need to consider getting on TikTok 9:30–How to work with influencers on TikTok 11:27–Why utilizing micro influencers is better 12:58 –An exampleofa campaignthat workswell with micro influencers on TikTok 14:17 –Cost: What to expect to pay influencers on TikTok 17:36–Working with Millie Bobby Brown’s line Florence by Mills 18:07–Tips on how to select the right influencer on TikTok 19:55 – Analytics tools Obviously uses 20:56 – What Mae wants people to know about influencer marketing 22:42 – The importance of the messaging and campaign in influencer marketing 24:52– Stay connected with the people that love your brand 25:49–She shares herfavorite growth driver. 26:23– Hermost recommended book Plus, a whole lot more! Visit Mae's Websites: Email Mae: mae@obvious.ly Follow her on Twitter Follow her on Instagram Connect with her on LinkedIn Obviously ————————- If you enjoyed this episode, pleaseRATE / REVIEW and SUBSCRIBEto ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
Manuel Suarez is the Founder and CEO of AGM Marketing Agency, which has generated over 3 billion views and 5 million leads with social media marketing. Manuel is here to talk to us abouthis lead generating strategy, starting with finding your unique superpower and why it’s essential to excessively communicate about it via content creation, so that you can offer your value to the world. He speaks on the importance of structure and strategy in creating value for the worldand how to make people see the value in free products to keep them engaged with your brand. During this interview, we discuss: 2:19 – Manuel’sbackstory: How bankruptcy lead to entrepreneurship 7:35–Introducingthe framework behind his lead generating strategy 10:17–Figuring out your superpower 12:41 – Execution: Excessively communicate about your superpower 15:18–Determine your value, create content to offer that value to the world, and then structure your content creation 18:20–You reallyhave tocare about people and work to make their lives better! 19:27–Manuel’s go-to entrepreneurial tool: Chat marketing+ How he makes people value free products 24:34–What to do after executing your campaign 27:05–Manueltalks abouthisfavorite growthtool. 27:50– Hismost recommended book Plus, a whole lot more! Visit Manuel’s website: Connect with him on Facebook Follow him on twitter Follow him on Instagram Connect with him on LinkedIn Subscribe to his YouTube Channel AGM Marketing Agency ————————- If you enjoyed this episode, pleaseRATE / REVIEW and SUBSCRIBEto ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
Bryan Clayton is the CEO and Co-Founder of GreenPal, an online marketplace that connects homeowners with local lawn care professionals. He was also the Co-Founder of Peachtree. Bryan is a believer that you can grow any idea into a successful business with the “Get, Keep, Grow” concept and being relentless with learning and improving. During this interview, we discuss: 2:42 – The story behind why Bryan decided to launch GreenPal. 4:54 – How does he fund his business? 6:26 – Bryan shares insight into the size of the business. 8:23 – He explains his concept of “Get, Keep, Grow” and how he implements it. 15:33 – What did Bryan realize he needed to apply to GreenPal to make their value stick to consumers? 18:00 – The importance of making mistakes and being relentless about constant improvement 19:39 – What you need to think about and act on in order to see growth in your business 21:49 – Bryan shares a story of why you shouldn’t always follow the footsteps of other companies. 22:39 – How to increase durability in your business 23:48 – Bryan divulges his favorite growth tool he uses to grow GreenPal. 24:47 – Then, he recommends one of his favorite books to us. Plus, a whole lot more! Bryan’s Website: www.yourgreenpal.com bryan@yourgreenpal.com You can also find GreenPal on the Google Play Store or Apple’s App Store! ————————- If you enjoyed this episode, pleaseRATE / REVIEW and SUBSCRIBEto ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
Derek O’Carroll is the CEO of Brightpearl, a retail operations platform for retailers and wholesalers. Derek worked with many startups and has made many exits in his career. He got involved with Brightpearl when it wasn’t profitable and is here to talk to us about how he facilitated Brightpearl’s turnaround. Derek details the process he went through to evaluate what was working and what wasn’t, to get rid of unprofitable customers, and the key project that he started when he first joined the company. Tune in to learn the impacts of changing pricing and customer focal point on Brightpearl’s churn and dollar retained revenue, as well as the strategies Brightpearl uses to get new customers. During this interview, we discuss: 1:08 – A bit about Derek’s background 3:00 – Introducing the turnaround of Brightpearl 3:30 – What is Brightpearl and why did Derek choose to work for Brightpearl? 5:09 – How Derek identified companies in markets that could be disrupted 6:33 – The size and scope of Brightpearl: Now & Then 9:14 – How to win $100 just for listening to this podcast! 10:16 – The strategies they’re using to get new clients 13:01 – How Derek evaluated what was working and what wasn’t working at Brightpearl 15:20 – Adjusting pricing + Getting rid of unprofitable customers 17:30 – Changing the culture to drive profitability 18:27 – The key project that Derek started when he joined Brightpearl 19:50 – Big takeaways from that project 22:18 – Impacts of changing pricing and customer focal point on churn and dollar retained revenue 24:08 – What they changed within their engineering team to control the growth of legacy 26:27 – What is Derek’s dream business superpower? 28:22 – Derek shares his favorite growth driver. 28:58 – His most recommended books 29:30 – How to get in touch with Derek Plus, a whole lot more! Derek's Websites: Follow Derek on Twitter Brightpearl Escaping the Build Trap by Melissa Perri Rubicon by Tom Holland -------------- If you enjoyed this episode, pleaseRATE / REVIEW and SUBSCRIBEto ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
John GhiorsoistheFounder and CEO ofOrca Pacific,afull-serviceagency focused exclusively on helping brands succeed on Amazon.He started the company 12 years ago and they now work with over 100 brands, managing their sales channel and optimizing their Amazon advertising campaigns.Johnis here to talk to us aboutthe three major trends regarding Amazonthat businesses need to pay attention to in 2020. He speaks onmaking sure you’re using allthe Amazon advertising properties at your disposal, doing your advertising budgeting in a way that is driven by performance,andhaving a strong contentand SEO strategy. Tune in to learn whyit’s critical to get your business online and the value infocusing on content marketing and what’s important toyouraudience. During this interview, we discuss: 2:18–Orca Pacific’s evolution and growth 4:31–Has the covid-19 pandemic heightened the need for brands to get on Amazon? 6:33–The strategy that leads to Orca Pacific’s customer acquisition 9:38–Trend #1: Search & Display Advertising 12:50–Trend #2:Budgeting with KPI’s 14:40 –Trend #3: SEO & Content Strategy 15:51–Examples of native content on Amazon 17:23–Insight on browse and research behavior on Amazon 18:04–Brands to look at for inspiration on Amazon content 19:18 – John shares his takeaway regarding Amazon’s fast-changing environment & thinking outside the box 19:53 – What is John’s dream business superpower? 20:40 – Johnshares his favorite growth driver. 21:25– His most recommended book Plus, a whole lot more! John's Websites: Connect with him on LinkedIn Orca Pacific Listen to his podcast: eCommerce Deep Dive Evernote Traction by GinoWickman ————————- If you enjoyed this episode, pleaseRATE / REVIEW and SUBSCRIBEto ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
Andy Seth is the CEO of Flow Marketing and has 4 successful 7 figure exits as an entrepreneur. Flow Marketing is recognized as being in the top 10% of B-Corps worldwide and they are the first agency in the nation to be accredited with federally registered apprenticeships. He also helped more than a thousand low-income students go to college on scholarships. During this interview we discuss: 1:46 - How Andy helped send a thousand plus students to college on scholarships. 5:42 - Why did Andy started Flow Marketing and what's Flow Marketing exactly? 9:47 - Andy implemented policies to help his leadership team get into "Flow State" and then this happened as a result! 12:22 - What is the definition of "Flow State?" 13:18 - Andy shared exactly how we can put ourselves into Flow State. 14:37 - The 4 components to the energy cycle of flow. 17:24 - Can I tap into Flow State everyday? 19:05 - How can we start achieving or tapping into Flow State? 21:44 - Can I make it into a routine? 25:52 - Andy shares his favorite growth tool/software. 26:14 - He recommended one of his favorite book to us. PLUS A WHOLE LOT MORE!!! Andy's Websites: www.andyseth.com www.feelmeflow.com Get Andy's Book called "Bling" -------------- If you enjoyed this episode, pleaseRATE / REVIEW and SUBSCRIBEto ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
Ac Evans is a pioneer in conversational marketing and the CEO and Co-Founder of Drips.com. Drips is the first conversational texting company of it's kind. They founded a new category and are leading the way for some of the world's biggest brands in the world to use automated humanized conversations at scale. During this interview we discuss: 1:59 - AC shares what exactly is Drips.com and how how they humanized the automated conversations. 4:03 - The experience of their clients and how they leveraged this to enhance their target market. 7:19 - He shares their growth numbers and stats. 9:25 - Are they planning on raising capital? 10:16 - How they managed grow rapidly even while bootstrapping finances. 13:16 - AC shared exactly how they leverage partnership marketing to see huge growth. 17:01 - What's the difference between channel marketing and partnership marketing 20:24 - How focusing on companies that you have the most symbiotic relationship can bring about huge success to both you and your partner company 23:26 - AC shares his favorite growth tool/software. 25:49 - He recommended one of his favorite book to us. Plus a whole lot more! Ac's Websites: www.drips.com Connect with AC on LinkedIn! ------------------ If you enjoyed this episode, pleaseRATE / REVIEW and SUBSCRIBEto ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
Brian Larsen is the CEO and founder of RestoraPet, a line of pet products that has seen rapid expansion with over 500% growth in 2018 and then again in 2019. During this interview we discuss: 1:54 - Brian gave us a quick backstory and behind the scenes of how and why he created RestoraPet. 6:52 - Are they planning to for additional funds as they are early in the game? 7:38 - He shared a bit of an insight as to the size, scale, or progress of their business. 10:14 - Brian unpacks for us the very first step in this framework and what's their priority. 10:59 - How creating a "voice" that represented their exact target market was one of the keys to success. 12:27 - Understanding who their most valuable customers? 14:17 - How do they iterate and optimize their creatives? 18:59 - He shared how they split tested their website messaging and design and how it impacted their overall results. 22:00 - A great piece of advice if you are gonna start a business or grow their business. 22:32 - Brian shares his favorite growth tool/software. 23:01 - He recommended one of his favorite book to us. Plus a whole lot more Brian's Websites: Get a Special Offer From Brian on RestoraPet Products! ----------------------- If you enjoyed this episode, pleaseRATE / REVIEW and SUBSCRIBEto ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
Jesse Krieger is the Publisher For The Passionate and is the Founder of Lifestyle Entrepreneur Press. He believes it's possible to change the world with your words. He's also the author of a best selling book called "Lifestyle Entrepreneur" During this interview we discuss: 2:09 - Jesse shares his backstory on how he stumbled upon this Lifestyle Entrepreneur. 4:17 - How exactly does Jesse help Authors with their books? 5:25 - He shares the #1 business superpower he wished he had. 6:59 - Why should you write a book and why it is important? 10:05 - Samples of putting "Offer Pages" in your book depending on your business or service. 12:25 - Jesse shared with us his experience of exactly how he made $100K in profit by launching a book. 15:10 - He shares example of how some of his clients have used books to get more clients. 18:49 - Why a book is one of the best ways to get free PR and media recognition. 19:51 - Jesse answers the questions, "If you could give one piece of advice to somebody who's debating in writing a book, what would it be?" 21:29 - Jesse shares his favorite growth tool/software. 22:15 - He recommended one of his favorite book to us. Plus a whole lot more! Jesse's Website: www.publishizer.com www.lifestyleentrepreneurspress.com Connect with Jesse on Every Social Media Platform! Just Search Jesse Krieger ------------------------- If you enjoyed this episode, pleaseRATE / REVIEW and SUBSCRIBEto ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
Anand Kishore is the CEO and Co-Founder of AspireIQ. AspireIQ plays an instrumental role in helping enterprise brands transform their business through the power of brand communities. During this interview we discuss: 01:45 - Why and how Anand launched AspireIQ. 4:12 - What exactly does AspireIQ do? 5:17 - He shares their revenue and growth #'s 6:36 - Anand picks one business superpower he wished he had. 8:26 - How and why is it important to build a relationship and investing it in community. 9:31 - He shares 2 examples of top performers when it comes to investing in a community for B2C and B2B. 12:07 - We talk about why community is the future of marketing, customer engagement and brand? 13:24 - How and why you need to identify your high value relationships and how to make them a part of your community. 14:40 - Why its important to take a more holistic approach to community vs just focusing on leads/clients. 15:25 - Anand shares an example of how community can be used to lead a prospect through the buying process. 17:15 - The power of thinking outside of the sale funnel 20:56 - He shares his favorite growth tool/software. 22:00 - Anand recommends one of his favorite book. Plus a whole lot more1 Anand's Websites: FREE Resourceswww.aspireiq.com/growth-experts Connect with Anand on LinkedIn! ---------------------------- If you enjoyed this episode, pleaseRATE / REVIEW and SUBSCRIBEto ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]