John GhiorsoistheFounder and CEO ofOrca Pacific,afull-serviceagency focused exclusively on helping brands succeed on Amazon.He started the company 12 years ago and they now work with over 100 brands, managing their sales channel and optimizing their Amazon advertising campaigns.Johnis here to talk to us aboutthe three major trends regarding Amazonthat businesses need to pay attention to in 2020. He speaks onmaking sure you’re using allthe Amazon advertising properties at your disposal, doing your advertising budgeting in a way that is driven by performance,andhaving a strong contentand SEO strategy. Tune in to learn whyit’s critical to get your business online and the value infocusing on content marketing and what’s important toyouraudience. During this interview, we discuss: 2:18–Orca Pacific’s evolution and growth 4:31–Has the covid-19 pandemic heightened the need for brands to get on Amazon? 6:33–The strategy that leads to Orca Pacific’s customer acquisition 9:38–Trend #1: Search & Display Advertising 12:50–Trend #2:Budgeting with KPI’s 14:40 –Trend #3: SEO & Content Strategy 15:51–Examples of native content on Amazon 17:23–Insight on browse and research behavior on Amazon 18:04–Brands to look at for inspiration on Amazon content 19:18 – John shares his takeaway regarding Amazon’s fast-changing environment & thinking outside the box 19:53 – What is John’s dream business superpower? 20:40 – Johnshares his favorite growth driver. 21:25– His most recommended book Plus, a whole lot more! John's Websites: Connect with him on LinkedIn Orca Pacific Listen to his podcast: eCommerce Deep Dive Evernote Traction by GinoWickman ————————- If you enjoyed this episode, pleaseRATE / REVIEW and SUBSCRIBEto ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]