SEO for Beginners

In this episode,we’ll cover basics from best-practices for naming your account and what to include in your profile, to details on creating a posting schedule, tips for improving the quality and appearance of your photos, and then we finish the show with a weekly actionable tip about the one thing you’re likely afraid to do on your IG, but need to!

Is keyword research still relevant to SEO? Do backlinks matter anymore? Find out the answer in today’s episode. My guest is Tim Soulo, the CMO and the Head of Product Strategy at Ahrefs. Listen in as we deep dive into the technical side of ranking higher on Google — and exactly how to approach keyword research right now. We discussed: Why keyword research is still important for SEO campaigns The major disadvantage of using free tools for keyword research What “seed keywords” are and how to find them for your niche Why Google ranks nearly identical pages for multiple relevant queries The absolute best thing you can do during the keyword research phase When the keyword difficulty metric won’t help you rank #1 in Google Why unique linking websites add more value than the volume linking pages The truth about building backlinks in an ethical and nonaggressive manner Resources Ahrefs – SEO Tools & Resources To Grow Your Search Traffic Ahrefs.com/Tim Ahrefs Academy: Blogging for Busi...

It’s not often we get to learn from experiencedin-house SEOs but today’s guest is Jackie Chu, formerly an in-house SEO at Square and now the SEO Lead at Uber. You’ll learn: * How Square Ranked For “POS System” * Internal Linking Tips * How to use SEO as a Product Function * How Facebook Ads Can Help SEO * App Store Optimization Tips (a first on Experts!) * And tons more… you don’t want to miss this! Listen Now! BuzzSumo– One of my favorite tools for coming up with content ideas, finding people who share content in an industry, andtons more (like alerts to keep an eye on your competitor’s links). Listen to the show for a special code to get30% off BuzzSumo for 3 months. Related Episodes You Might Like * How To Win At In-House, Large Scale SEO w/Kevin Indig * When Clients Have Bought SEO But Are Not Bought In w/Heather Physioc * How To Do Big Brand SEO w/CoreyEulas Show Agenda and Timestamps Show Introduction [0:22] Quick show description [0:58] Jackie’s Introduction [1:42] ...

In episode #687, Eric and Neil discuss the best hack for building thousands of backlinks. Tune in to find out the simplest way to get more site traffic. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Best Hack to Building Thousands of Backlinks Fast [00:45] Go to AHREFS and see which of your competitors is getting the most traffic. [01:15] Take your competitors top blog posts and turn them into infographics. Use 99Designs or Dribble. [01:38] Contact all the people who like the top blog posts and direct them to your infographic. [02:30] There was a HubSpot employee whose data Neil cited and used. When Neil’s infographics based on his work got more traffic, the HubSpot employee was understandably pissed. [02:53] News Jacking covers this topic of poaching/re-imagining others’ work. [03:12] Neil bought out another site that now redirects to NeilPatel.com. [03:55] Look up the skyscraper technique on Backlinko. This will help you re-imagine blog posts. [04:22] That’s all for toda...

In episode #1354, we talk about when you should go beyond basic SEO tactics. This means creating things like tools and widgets, using some helpful plugins, posting linkable content and more! Tune in as we unpack the ways that you can take your traffic and reach that much further with these advanced strategies! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: When to Go Beyond Basic SEO Tactics. [00:35] What do we mean by the term 'basic SEO tactics? [01:01] A great SEO plugin for WordPress that you should be using! [01:20] Going above and beyond what everyone else is doing. [01:55] The power of building a tool or a widget; finding something that you can provide. [02:55] Linkable content; the work that goes into infographics. [03:29] Using a 'power page' to up your ranking in many different areas. [04:10] Transcribing and translating content to reach different markets. [04:36] Updating old content to keep it alive and ranked. [05:08] A-B testing your title tags for increased traffic ...

SEO, or Search Engine Optimization, comes in many forms. There’s the classic blog post optimization where one would write a piece of content and try to get the right combination of usefulness, keywords, and length to see if Google will rank it high enough to get discovered. but that’s not what Tommy Griffith was doing at Airbnb when he led their SEO team from 2013 - 2017. Today, we take you behind the scenes of the SEO team at Airbnb. How did they approach such a massive problem? What worked? What didn't? That and more on today's episode. BIG NEWS We've officially launched the Rocketship Premium Podcast feed! Join today for $5/month or $40 annually, and get access to exclusive bonus shows of Rocketship, previews of new seasons, and an ad free version of every episode of the podcast. Check it out today by clicking here. This episode is brought to you by Logi Analytics, which is offering 5 free reports – from analysts like Gartner and Dresner – to help you navigate the BI landscap...