SEO, or Search Engine Optimization, comes in many forms. There’s the classic blog post optimization where one would write a piece of content and try to get the right combination of usefulness, keywords, and length to see if Google will rank it high enough to get discovered. but that’s not what Tommy Griffith was doing at Airbnb when he led their SEO team from 2013 - 2017. Today, we take you behind the scenes of the SEO team at Airbnb. How did they approach such a massive problem? What worked? What didn't? That and more on today's episode. BIG NEWS We've officially launched the Rocketship Premium Podcast feed! Join today for $5/month or $40 annually, and get access to exclusive bonus shows of Rocketship, previews of new seasons, and an ad free version of every episode of the podcast. Check it out today by clicking here. This episode is brought to you by Logi Analytics, which is offering 5 free reports – from analysts like Gartner and Dresner – to help you navigate the BI landscap...