Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.
Melissa Selcheris the SVP and Chief Marketing and Communications Officer atLinkedIn. Founded by Reid Hoffman 19 years ago, LinkedIn is a professional network company that was acquired by Microsoft in 2016 for $26 billion. LinkedIn now does more than $10 billion in revenue and has made itself an indispensablecompany for those looking for jobs and those hiring. Melissa has been at LinkedIn for over 6 years and has been their CMCO for over 2 years. She has held roles at SanDisk, Sun Microsystems and Cisco. Melissa is a Princeton grad and has an MBA from the Haas School of Business at Berkeley. Talking fromthe Cannes Lions International Festival of Creativity, Melissa tells Jim about what she's learned at Cannes and how her curiosity has helped her. She explains how an indispensablecompany like LinkedIn can never rest upon their laurels when it comes to marketing. CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Atthe Cannes Lions International Festival of Creativityin France, Jim hosts 2 marketing leaders who soaked up many lessons from the festival. It'sJill Kramer(Chief Marketing and Communications Officer atAccenture) andRamon Velutini(Global Chief Marketing Officer and President ofDuracell Inc.). This discussion largely focuses on the role of creativity for marketing leaders and lessons learned at the festival. There's a lot on what dynamics exist between brands and ad agencies and the importance of time. CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Mathilde Delhoume-Debreuis the Global Brand Officer forLVMH, the biggest luxury brand company there is.They are the only company that has brands ("Maisons") in the five major luxury categories: fashion and leather goods, wines and spirits, perfumes and cosmetics, watches and jewelry, and selective retailing. Their 75 Maisons have sales over $70 billion. Mathilde spent 30 years with Procter & Gamble in various roles. By 2017 she joined LVMH starting as Brand Equity Director. This conversation takes place at this year'sCannes Lions International Festival of Creativity. Jim and Mathilde discuss their time working together at P&G and Mathilde explains her very thoughtful philosophy on purposeand creativity. CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Speaking in France at the Cannes Lions International Festival of Creativity, Jim hosts a roundtable of four fantastic marketing leaders. There'sDean Aragon(CEO Shell Brands International AG and Group Brand Officer),Todd Kaplan(Chief Marketing Officer for Pepsi)Marcel Marcondes(Global Chief Marketing Officer at AB Inbev), andLynn Schlesinger(Chief Customer Experience Officer at Forbes). The conversation is focused on how marketing leaders can be creative, inspire creativity, and so much more. You'll hear how the difficult pandemic led to more creative ideas and you'll get their take on if creativity can be taught. CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Laura Jonesis the Head of Marketing atInstacart, the leading grocery tech company on the continent. Instacart is a 10-year-old business that makes it easier for millions of people to get their groceries through partnerships with more than 800 national, regional, and local retail brands to facilitate online shopping, delivery and pickup services from more than 70,000 stores. Laura is in her first year at Instacart. She previously held a long-term position with Uber, along with working at big-time companies like Google, Visa and Deloitte. Speaking at theCannes Lions International Festival of Creativity, Jim and Laura talk about theimportance of creativity and how "design thinking" informs her creativeprocess. Laura also discusses how painting re-charges her mind and inspires her. CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Alice Milligan is the CMO of Morgan Stanley, an over 85-year-old multinational financial services firm, with about $60 billion in annual revenue and a market cap of roughly $140 billion. In 2020, Morgan Stanley acquired E-Trade and Eaton Vance the following year. Alice has an impressive resume that includes 15 years at American Express and five years at Citi. In 2019, she was the Chief Customer Officer of E-Trade. She is now officially the CMO of Morgan Stanley. In this conversation, Alice discusses what it was like maneuvering in a corporate acquisition during a worldwide pandemic. She talks about the lessons she's learned as a leader and the importance of being a customer of the company you work for. CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Carl Loredo is the Chief Marketing Officer of The Wendy’'s Company, the 50 year-old fast food giant that now has 6,700 restaurants around the world and a marketing reputation as good as their famous burgers. Do we have to mention, "Where's the beef?" Carl has been at Wendy’s for over six years, holding the role of CMO since 2019. He has worked in tech, consumer goods, home decor, and even a stint at an ad agency. Originally from Texas, he now makes the Buckeye State his home with his twin children. This episode is all about how Wendy's maintains their edge, while listening carefully to their customers at the same time. Carl discusses how Wendy's stays up-to-date with trends by leaning into Twitter and gamer culture. Also, you will hear how Carl and his team stays true to Wendy's long-held values. CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizatio...
In Part 2 of our two-part series discussing Deloitte's Global Marketing Trends report, Jim delves into the trend behind designing a human-first data experience and supercharging customer service with AI. First, Jim is joined by Michelle McGuire Christian, a principal at Deloitte Digital. She is responsible for the go-to-market strategy, deployment of assets and overall growth of the US business. They discuss what Deloitte’s countless hours of research and development uncovered about consumers' feelings about data privacy and how it can be a powerful tool when used with customers' best interest in mind. They also discuss meeting consumer demands by offering what they need based off that data—and how that can be effective in creating experiential rewards for consumers. Jim and Michelle also talk about being responsible and competent with consumer privacy data, and using it to fuel the AI engine for an outstanding persona experience to build brand loyalty and trust. Jim then speaks with Nic Emery, Chief Customer & Digital Officer at Crown Resorts (Australia) about how he implements many of these strategies to meet consumer demands and create one of a kind memorable moments for Crown Resort's clients to increase brand loyalty. Read Deloitte's Global Marketing Trends Report in full at https://www2.deloitte.com/us/en/insights/topics/marketing-and-sales-operations/global-marketing-trends.html See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
This is the first installment of our two-part mini-series exploring Deloitte's Global Marketing Trends Report. This study is massive, and Deloitte surveyed over 1k executives (many of them C-Level), over 10k consumers, and 556 global CMOs. In this episode, Jim delves into "Building the Intelligent Creative Engine." Simply being creative isn’t enough in marketing anymore. Companies need to find and hire creative AND analytical marketers—but those changes don’t have to be a massive overhaul. The answer is to make a series of smaller changes within your company to help everyone work in an agile mode, and to ensure everyone adopts a more collaborative spirit— because collaboration is key to building a creative engine that moves at the speed of culture. In this conversation, Jim explores the findings of the report with three special guests. First, it's Jennifer Veenstra, Deloitte's Global CMO Program Leader, who led the enormous effort behind Deloitte’s Global Market Trends Report. ...
Jenna Habayeb is Chief Brand Officer at IPSY/Beauty For All (BFA) Industries, a digitally native beauty tech company with a community of 20 million and growing. BFA is the parent company of the largest beauty subscription brands in the world, including IPSY, BoxyCharm, and Refreshments, as well as the brand incubator Madeby Collective. Jenna has been Chief Brand Officer for over three years, following a CMO stint at a cannabis company and 11 years at agencies. Jenna was recently featured in The Forbes Entrepreneurial CMO List of 2022. In this episode, Jenna discusses her motivation to make sacrifices to ensure she's always finding the work she loves. She also touches on how she motivates her team to achieve great things by showing them the possibilities outside of their own comfort zones. Plus, she talks about stepping away from the tendency to prove yourself—and instead, motivate and inspire others within your organization. CMOs often hold one of the most innovative and challengin...