This is the first installment of our two-part mini-series exploring Deloitte's Global Marketing Trends Report. This study is massive, and Deloitte surveyed over 1k executives (many of them C-Level), over 10k consumers, and 556 global CMOs. In this episode, Jim delves into "Building the Intelligent Creative Engine." Simply being creative isn’t enough in marketing anymore. Companies need to find and hire creative AND analytical marketers—but those changes don’t have to be a massive overhaul. The answer is to make a series of smaller changes within your company to help everyone work in an agile mode, and to ensure everyone adopts a more collaborative spirit— because collaboration is key to building a creative engine that moves at the speed of culture. In this conversation, Jim explores the findings of the report with three special guests. First, it's Jennifer Veenstra, Deloitte's Global CMO Program Leader, who led the enormous effort behind Deloitte’s Global Market Trends Report. ...