Hey, Creative Empire listeners, this is our biggest show yet for reasons that we are about to reveal. Reina and Christina are together today and we have some pretty big news for you. Christina and Reina have gotten together over the past two and a half years to record these episodes month in and month out. This is episode 250. They have recorded 250 episodes and have decided that they are going to be stopping the Creative Empire. This is the very last finale episode of CEP as it is right now. Main Takeaways:What the origin story was [0:02:11]What their favorite part of the show is [0:04:11]Why are the duo leaving the space [0:09:34]Why quitting something does not mean a failure [0:14:32]What Christina has in store for her Creative Empire [0:17:15]What Reina has in store for her Creative Empire [0:20:22]Why they will be serving you in a different way [0:24:02]Would Reina do a podcast again [0:24:43]Would Christina do a podcast again [0:25:27]How to connect with Christina [0:27:58]How...
Today, Reina and Christina are talking about scaling your business, specifically how do you know what to scale to, what are some red flags that show you maybe you shouldn’t be scaling right now, and what kinds of things you can scale into. If you have no idea how to make more money, or how to serve more people most importantly, this is the episode for you. Main Takeaways:What some indicators for scaling are [0:01:46]Why you need to be clear in your offerings [0:04:00]How big of an audience size do you need to know when to scale [0:10:03]Why a pre-launch is so important for a course launch [0:14:34]What to do to start scaling [0:24:10]What the online course model looks like [0:25:50]What the agency model looks like [0:29:49]What the one-to-many model looks like [0:35:22]What membership models look like [0:43:48] I would rather have a small course that I can complete that I know that I’m going to get through, rather than this massive course that’s going to attempt to help me with e...
Today, Reina and Christina are joined by founder and chief sparkler of Sparkle Hustle Grow, Julie Ball. Sparkle Hustle Grow is a monthly subscription box and online community for female entrepreneurs. Julie leads thousands of women through personal development and business training in a way that’s fun and supportive. Julie is an author, speaker, community builder and subscription box coach. She’s been featured in Forbes, Business Insider, Thrive Global, PopSugar, Mashable, BuzzFeed and probably all those places that you guys check out online when you’re procrastinating. Main Takeaways:How she went from running a design business to Sparkle Hustle Grow [0:01:19]Where to start with a product shop [0:04:03]What her advice is to start [0:09:05]How to validate things in your business [0:12:03]What you can find in the Sparkle Hustle Grow box [0:13:52]What the Subscription Box Bootcamp is [0:22:38]What success stories Julie has seen with her subscribers [0:25:07]How much you can learn fr...
Reina and Christina are chatting with Kristen Brown of Samba to the Sea and The Sunset Shop. Kristin is a gal who was gone from humble roots as a photographer in the United States creating a dual coast living from Savannah, Georgia and Costa Rica. In addition, you have to go check out Kristen on Instagram and get all the down-low and all the cute pictures of Gidget on Instagram, because this is a chihuahua you do not want to miss out on. Main Takeaways:How Kristen decided to move to Costa Rica + split her time in Savannah [0:02:24]How she finds clients in a destination location [0:05:46]What her visual portfolio looks like + what style she has [0:08:01]Why living in two areas helps her business [0:14:54]What challenges + transitions she has faced [0:19:47]What growing has looked like for her [0:24:06]What assets Kristen has + what her superpower is [0:26:43]How photography has been something she has always loved [0:28:55]What the “banks” are that Kristen looks like + having blinde...
Today Reina and Christina are bringing you another jam session! Christina is talking all about legal. She is talking about what happens if somebody steals your ideas, what to do when you’re thinking about“should I be trademarking something or not?,”andhow to potentially close your business.These are all things that at some point, you’re going to be thinking about or confronted by in your business. Knowing that you have legal options and hopefully somebody you can trust in order to help protect you in your business is super helpful as well.If you are excited to talk about all legal things and things that just happen kind of in the daily business life of an entrepreneur, listen below. Main Takeaways:What the worst reason to not start your business [0:01:12]What to do when someone creates a product exactly like yours [0:02:33]Why brand building is so important [0:05:00]What actions you can take to stop people from copying you + trademarks [0:10:21]When to decide to talk to an attor...
Reina and Christina are joined today by Alexis “Lex” Monson. Lex is the Co-founder and CEO of Punkpost, a service powered by a community of artists who handwrite and send cards for you. Punkpost is the dashboard for creating and managing happy moments. Lex’s goal is to help people make good on their good intentions and give people an accessible way to connect with one another in a deeper, more meaningful way. Before Lex founded Punkpost, she was the managing community editor at Brit + Co. Prior to that, she worked as a senior editor at Yelp, so she knows her way around the internet. Main Takeaways:Why Punkpost was created [0:02:42]Who Punkpost works with [0:04:40]What types of cards they have [0:09:21]What fires Lex up about Punkpost [0:11:19]Why they are cultivating a community at Punkpost [0:14:01]How to become an artist to Punkpost [0:20:07]What some of the business stages they have went through [0:21:00]What people are sending cards for + their best holidays [0:24:52] As busi...
Today, Reina and Christina are joined by Natarsha Wright, who is a published, and featured, wedding photographer and personal branding photographer. Natarsha is committed to building her business through second shooting, which is really cool. The trio are talking about second shooting. If you have ever been curious about how you get into that or supplementing your business income by doing second shooting. Natarsha is going to be talking a little bit about tips and tricks for how to get second shooter gigs and some of the things that you need to know to make sure that you’re not stepping on people’s toes. Main Takeaways:How Natarsha got into wedding photography [0:01:58]Why she is so passionate about second shooting [0:03:20]How to be a second shooter + what it means [0:08:27]What mistakes people make as a second shooter [0:11:19]What advice she has for lead photographers [0:16:57]What types contracts you should have in place [0:19:12]What tips Natarsha has to be a second shooter +...
Welcome back to another episode of the Creative Empire Podcast. Reina and Christina are jamming all about five habits of growing a successful business. It’s actually 10, because each of them have five. Reina’s perspective is the mom perspective and Christina's perspective is all about the success habits of traveling and maintaining a really successful business. Listen below to hear all ten! Main Takeaways:Why less is definitely more [0:03:28]How to pack light + wash your clothes on the go [0:08:19]Why you should double and triple check your schedule [0:11:06]Why you should bring food everywhere [0:15:10]Why having a morning routine is important [0:21:31]What Reina’s recoup day looks like [0:23:05]Why you should create 3 buckets of life [0:29:01]How to “sit by the pool” [0:33:00]Why reading is important [0:34:10] It has broken my stationary loving heart, but I’ve had to digitize everything. — Christina Scalera Show Notes:Ashley Kelly of the Modern Calligraphy SummitUltaPacking...
Today, Reina and Christina are chatting with Liz Rich and Kylie Clayborne of Wee Rascals. Their mission of Wee Rascals, is really cool! When you go to their website, they talk all about empowering kids with hip and historical tees and they have really built a movement out of their product. At the beginning of the episode, we here how the ladies got started working together and what the mission behind the business they have build is. The duo share how scary it was to niche into their market and how they have reduced risk in their business. Lastly, they dive into some of the struggles they have faced as product shop owners. Main Takeaways:How the ladies starting working together + what Wee Rascal is [0:01:21]Why it was scary to niche down in their market [0:05:18]How the duo reduce risk as a product shop [0:09:45]What some of their struggles as a product based business was [0:11:10]How they listen to their audience [0:16:01]What the duo do to stay organized [0:19:45]What some of their...
Reina and Christina are back today and are talking to Molly Beck. Molly is the founder of the podcast creation site, messy.fm and the author of Reach Out. It’s a career advice guidebook published by McGraw-Hill. This book helps you in networking in a really non-sleazy way. Even entrepreneurs can really utilize these tactics that she’s got outlined for us. At the beginning of the episode we hear all about how Molly’s book, Reach Out, has changed her career and why she wrote it. She shares with us about her business, messy.fm, and about many of the hang-ups podcasters have when starting. Lastly, we hear what “reaching out” means and how to do it for the first time. Main Takeaways:What her book, Reach Out, has done for her + how it changed her career [0:01:44]What messy.fm is + who their target is [0:06:19]What some hang-ups are for podcasters [0:12:21]How to reach out the first time [0:28:25] The number one thing I hear from podcasters that have been podcasting is man, I wish I s...