Today, Reina and Christina are chatting with Liz Rich and Kylie Clayborne of Wee Rascals. Their mission of Wee Rascals, is really cool! When you go to their website, they talk all about empowering kids with hip and historical tees and they have really built a movement out of their product. At the beginning of the episode, we here how the ladies got started working together and what the mission behind the business they have build is. The duo share how scary it was to niche into their market and how they have reduced risk in their business. Lastly, they dive into some of the struggles they have faced as product shop owners. Main Takeaways:How the ladies starting working together + what Wee Rascal is [0:01:21]Why it was scary to niche down in their market [0:05:18]How the duo reduce risk as a product shop [0:09:45]What some of their struggles as a product based business was [0:11:10]How they listen to their audience [0:16:01]What the duo do to stay organized [0:19:45]What some of their...