When western companies fail in East Asia, it’s almost always for the same reason: impatience. There’s a mistaken assumption that the pace and the politics of business are the same everywhere in the world. Western companies that barge in looking to make a quick profit from cheap labor often end up lost in bureaucratic entanglements or being taken advantage of. To avoid this fate, businesses need to play the long game, patiently gathering local knowledge to navigate the complexities of East Asian markets.西方企业之所以会在东亚遭遇失败，几乎都出于同一个原因：急躁。人们错误的假设，在世界各地，商业的背景和政治都是相同的。通过廉价劳动力快速获利的西方公司通常会因官僚纠缠或被剥夺优势而迷失方向。为了避免这种命运，企业需要长期努力，耐心地收集当地知识，以应对东亚市场的复杂性。