You need to know your customers if you're going to solve their problem, and the best way to know them is to choose who they are. In this lesson, we'll explore strategies to identify what your target market is, and how it might be different from your initial assumptions. We'll also talk about what the smallest viable audience really is, why it's so valuable, and how to reach those critical people. 

“Anyone who buys from me” is not a useful strategy.