In this episode of the Less Doing Podcast, Ari interviews Cole Hatter, host of the annual Thrive Conference, a business coach, and a former firefighter. Listen as Cole shares his journey from life as a firefighter, to brain injury survivor, to coach who spends each and every day working hard to help and inspire others life lives they could never imagined possible. **Key Quote:** “I believe that business can be the number one catalyst in the world for change.” **What You’ll Learn:** - What the Thrive is and how its format flows. - Why Cole started his professional life as a firefighter. - How Cole’s real estate success practically evaporated overnight in 2008. - The importance of investing in yourself. - Why Cole never released his book. - How Cole uses entrepreneurship as a catalyst for fulfillment. - The importance of scaling up. - Why outsourcing is the easiest way to optimize productivity, but only if done properly. - How to identify your strengths, and sidestep your weakness...