In this episode of Dollars to Donuts I speak with Kathryn Campbell, the Director of Research & Insights at Ticketmaster. Whenever there is availability of somebody that might normally work on the marketplace side, they might tag team on an account manager project and that helps to inform them about that product. It gives them a little bit more purview. It facilitates internal sharing of learnings because we are a very large, complex organization. So that flexibility is both more satisfying to the researchers, but also benefits the product teams in the long run. – Kathryn Campbell Show Links * MoveOn * Kathryn on LinkedIn * Kathryn on Twitter * Ticketmaster * Live Nation * Amy Howe, President and COO at Ticketmaster * Kathryn Frederick, CMO at Ticketmaster * Customer Insights Center of Excellence * Ogilvy (formerly Ogilvy & Mather) * Jakob Nielsen: Why You Only Need to Test with 5 Users * Dustin Guinee, Lead User Experience Researcher at Ticketmaster * Hilary Bienstock, Cal State Un...