Persuasive Storytelling
4min2020 AUG 25
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Whether you’re starting a new company, leading an army to battle, or trying to keep a family vacation on track, good storytelling comes in handy. Nancy Duarte studies and teaches effective storytelling in business contexts and she has observed that the principles really don’t vary from context to context. In fact, they’re so consistent that she and her partner have outlined a five-part “venturescape” to help you tell the story of any journey you’re on in a way that will get buy-in and foll...