Consumer minds of today are jaded. Discounts wait on every corner, the allure of a simple good deal has worn off. Still, no need to plunge into the price war. Let's look at the consumer’s softest spots, and how to play into them with clever incentives. This post was written by Sven Riehle and is read aloud by Michael Morella from Userlike, the live chat software for web and mobile support.