In this final episode of the season, I speak with Tracey Follows - a futurist and author of The Future of You: Can Your Identity Survive 21st-Century Technology? The CEO of Futuremade, a futures consultancy advising global brands and applying foresight to boost business, Tracey has appeared on BBC Business Matters, Radio 4, Talk Radio, and on the Megyn Kelly show in the US. A contributor to the FT, Guardian, and the Daily Mail, she has her own contributor column in Forbes, and hosts The Future of You podcast. Tracey has spoken at UN HQ, keynoted at events such as the Financial Times Tech Live and Think With Google, and spoken alongside Silicon Valley CEOs at the FT's Global Boardroom, as well as UK Government and Parliamentarians at Think Digital Identity, delivering her Tedx at the UK Foreign & Commonwealth Office. She has covered topics as diverse as the future of luxury, retail, media, cities, gender, work, defense, justice, entertainment, and AI ethics, decoding what future trends mean for businesses, brands and organisations. Recorded on 9th June 2022.