In this video, host and Industrial Psychologist, Bernardo Tirado PMP, interviews Tik Tok Coach and expert, Jonathan Betournay. They discuss how to grow on TikTok, what to avoid when creating content on TikTok, and how the algorithm affects what goes viral on TikTok. Jonathan helps brands and people develop a strategy to grow on Tik Tok. He also works at Dell Technologies as a sales account executive and invests in startups.