Cliff is the Founder CEO of Speechify. He’s also a “full-time” YouTuber, with an awesome channel that features startup advice, life hacks, and self-improvement philosophy. He explains the why and how behind his personal brand strategy on YouTube, and we dive deep into one of my favorite videos of his, “28 Rules for Turning 28.”Key Takeaways:[02:45] Meet Cliff, CEO of Speechify, and his YouTube channel[06:31] Connecting with an audience, and thinking "will this be interesting to someone?"[08:15] 28 Rules for Turning 28[12:27] Rule #10: Lead with Love[15:55] Rule #22: Speed is critical[21:36] How to begin writing your own rules for your ageMentioned in this episode:Sign up for OpenView's weekly newsletterCliff Weitzman, Founder & CEO of SpeechifyCliff's YouTube video, 28 Lessons for Turning 28SpeechifySubscribe toBlake Bartlett on YouTube.Podcast produced byOpenView.View ourblogfor more context/inspiration.OpenView on LinkedinOpenView on TwitterOpenView on InstagramOpenView on Facebook