Rob talks to Danny Brassell, a former inner-city teacher on a mission to bring joy back into education and the workplace by transforming struggling and reluctant readers into more passionate and proficient readers. Danny shows audiences how to make reading a life-long habit and trains leaders how to communicate their messages through effective and inspirational storytelling. KEY TAKEAWAYS Danny is a reading ambassador encouraging others to take up reading regularly and he found is vocation while teaching children in inner cities. He coaches people to love reading and do it for pleasure. You can get children especially to love reading if you find text that is inspired by their interests. It is the subject matter that draws in a reader not the act of reading itself. The link between sports and knowledge is intrinsic. It is often philosophy that informs sports from an early age and reading is the root of this. Developing countries supply the world with hard worn, success hungry sportsm...