How direct mail can give you a competitive advantage and make you a better marketer both offline AND online. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll discover from Brian Kurtz and Joe Foleyin this episode: Brian Kurtz shares the 101 on direct mail INCLUDING what it is, how it works, how it has changed, and WHY it works Joe Foley explains how physical content delivery like books, event boxes, and more can bring you more revenue Brian explains a secret of the most successful businesses online who have the most diversity in their market Why creating a physical version of your digital products could end up becoming a huge profit center for you Why Customers who engage with your business OFFLINE tend to have higher lifetime values as Customers How to better reach your prospects, WOW your Clients, and create raving fan Clients who stay Clients for life