Dan Rice operates one of the most famous Route 66 souvenir shops along Route 66, located on The Santa Monica Pier. Dan is a past president of the California Route 66 Association and was instrumental in placing the famous End of the Trail sign on the Santa Monica Pier. This is the final episode in a 3 part series featuring The Beginning, The Middle, and The End of Route 66. Join host Anthony Arno as he talks with Dan about: Earliest memory of Route 66 Background in Family Therapy Surviving a traumatic brain injury Selling American made Route 66 t-shirts Origin ofEnd of the Trailsign Convincing Santa Monica Pier to erect a historical Route 66 sign Does Route 66 officially end on the Santa Monica Pier? Transitioning from a shop on wheels to a permanent shop on the Pier Early history of the Santa Monica Pier The 1939Battle for Santa Monica Baywith mobster Tony Cornero Suggested sights for travelers arriving into Santa Monica Pier The Georgian Hotel Where is the original mobile vendor ca...