If you have ever been frustrated about offers falling short, you need to tune in to this episode where we dive into copywriting. Don’t only include the features. Sales funnels need the benefit Write a FAB Statement Because of (feature), it will (advantage) which means to you (benefit). Advantage vs. Benefit Never run out of hook ideas Do a feature dump & go through this process. Where to Find Us The Happy Hour Hangouts Resources Get on Traci’s Masterclass Waitlist Dawn’s 10 Secrets to Get More Clients with Email Marketing