Ethan Roland Soloviev is Chief Innovation Officer at HowGood, he’ll explain what that is towards the end of the episode. He is also an owner of High Falls Farm. He is the author of "Levels of Regenerative Agriculture" and "Regenerative Enterprise: Optimizing for Multi-Capital Abundance." Ethan is an international expert on regenerative agriculture, regenerative business, and permaculture design, with experience in 34 countries.