In this video I will talk about the Built to Last: Successful Habits of Visionary Companies book by James C. Collins and Jerry I. Porras. This book was for CEOs on how to build great companies that can outlive you, and continue to prosper over long periods of time, through multiple product life cycles and multiple generations of active leaders. Twitter: https://twitter.com/AttilaonthWorld YouTube channel: https://www.youtube.com/channel/UCADpTO2CJBS7HNudJu9-nvg