today on read receipt i’m talking with jayme jenkins, the co-founder & chief brand officer of everist, a hair & body concentrate company that says "no" to watered-down products. after spending over a decade in the beauty industry, jayme connected with her university friend to launch a brand that has eco-consciousness distilled in every tube.we explore the anxiety of doing sustainability perfectly, maintaining a flexible start-up mentality, and how to learn from your current customers.