For women, the world ends at 40 and your dreams drift off into the abyss. You’ll be pleased to know that the above sentence is NOT by any means true, and instead is an idea, embedded within society with no proof, sense or logic behind it – and Holly is here to break this notion. This week, Holly recalls her conversation with Skincare Expert, Author and YouTuber Caroline Hirons, who is a living example of why it’s never too late to follow your passion and start your own business, on your own terms. Holly examines the very reasons why age is but a number, and why women are actually at an advantage when founding a business in their later years. She also explains the freedom that being a founder gives you, and talks of her own experience of setting up Holly & Co, and why she’s even happier doing it the second time round, in a way that feels truer to her. Taken from Caroline’s Conversation of Inspiration – she explains why following her dreams has allowed her to achieve success. We often automatically think that ‘success’ means financial freedom, but Caroline shares exactly what it actually represents to her… As one of 10 very special episodes, Holly is also joined by Karishma Gupta, founder of Satatland and member of Dell’s Women's Entrepreneur Network, who has shared her very own Lightbulb Moment, too. You can listen to Caroline Hirons' full episode here. Enjoying listening to these unfiltered chats? Subscribe to Holly’s weekly newsletters on our website, where she shares small business inspiration of all kinds, exclusive nuggets of wisdom from her and her guests, plus offers, creative ideas, and topical, 'ungoogleable' business advice.