This episode is all about customer support, and Klaus CEO and Co-Founder Martin Kõiva's experience in learning how to deliver great customer experience at scale. At his former position as Global Head of Customer Support at Pipedrive, Martin felt the struggles of growing a customer support function (think 7 to 70 support agents) while trying to keep up the quality of conversations. And so the idea for Klaus was born: a tool that helps companies ensure the quality of their customer support conversations, no matter how fast they’re growing. They also have the best cat-themed brand marketing, but that’s a whole other story. As well as touching on how Martin’s team at Klaus approach customer support, you’ll hear about: - The three elements you need for quality customer support - What SaaS companies need to build and scale their support function - What ‘optimizing customer support’ actually means - How to make customer support a competitive differentiator Enjoy the episode! — Visit Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Reeta on Twitter >> twitter.com/rhtoivanen — Visit Klaus >> www.klausapp.com/ Follow Martin on Twitter >> twitter.com/k6iva — Book recommendation: Founder Brand: Turn Your Story Into Your Competitive Advantage by Dave Gerhardt >> https://www.goodreads.com/en/book/show/60227444-founder-brand