Thinking about starting a business? For how long now? Getting honest with ourselves about our motivations — and our fears — might be the most fundamental step toward becoming an entrepreneur. “Am I afraid to do this?” is the first question you have to answer. And you have to answer it truthfully, for better or worse. The alternative? You just keep thinking, to avoid actually doing. It’s true; we protect our alleged goals by never really pursuing them. We strategize, we dream up products, but in the end we stay behind emotional blockers that keep us firmly in our 9-to-5’s. Today, we change all that. In this episode, we discuss the powerful allure of not facing our fears, and how to get over that mental hump. Learn how to train your mindset to embrace failure, rather than fearing it. Decide once and for all whether you’re up for the challenge of entrepreneurship — whatever it brings. Click Play!