The CMO PodcastMelissa Selcher (LinkedIn) | Marketing for an Indispensable Brand
44min2022 JUL 20
詳細信息
Melissa Selcheris the SVP and Chief Marketing and Communications Officer atLinkedIn. Founded by Reid Hoffman 19 years ago, LinkedIn is a professional network company that was acquired by Microsoft in 2016 for $26 billion. LinkedIn now does more than $10 billion in revenue and has made itself an indispensablecompany for those looking for jobs and those hiring. Melissa has been at LinkedIn for over 6 years and has been their CMCO for over 2 years. She has held roles at SanDisk, Sun Microsystems and Cisco. Melissa is a Princeton grad and has an MBA from the Haas School of Business at Berkeley. Talking fromthe Cannes Lions International Festival of Creativity, Melissa tells Jim about what she's learned at Cannes and how her curiosity has helped her. She explains how an indispensablecompany like LinkedIn can never rest upon their laurels when it comes to marketing. CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.